When your suppliers use Petview, you benefit too.
Petview for pet speciality retailers.
Better-informed commercial conversations grow categories faster. That's the principle the platform is built on, for both sides of the shelf.
Petview gives pet speciality retailers a supplier base that arrives with evidence: category growth stories, quantified range proposals and joint business plans built on the same facts your own teams see. Retailers can also shape how Petview covers their category: definitions, sub-category structures and the measures that matter to buying and merchandising teams.
What changes in the buying meeting
Most supplier meetings spend their first twenty minutes reconciling numbers. When the supplier's evidence and your category view describe the same shelf, that twenty minutes goes back into the conversation that matters: what grows the category. Proposals become quantified and testable. Deletion defences run on rate of sale rather than relationship. JBP reviews track shared metrics rather than parallel scorecards.
What Petview asks of retailers, and what it doesn't
- No surrender of control. Petview informs supplier conversations; ranging, pricing and space decisions remain entirely yours.
- No exclusivity. The platform's value comes from being the shared reference point, not anyone's private weapon.
- A say in coverage. Category definitions and sub-category structures are better when the retailer's merchandising logic shapes them. We'd rather build that with you than around you.
The category maths
Categories grow when the whole supply base executes better: fewer out-of-stocks, ranges shaped by rate of sale, promotions that recruit rather than subsidise. A shared evidence layer raises the floor across every supplier meeting on the calendar, which compounds into category growth no single JBP can deliver.
Shape your category's coverage
Petview launches in 2026 with bricks-and-mortar coverage of pet speciality retail, expanding from 2027. If you'd like to influence how your category is defined and measured, get in touch. We're holding retailer briefings through 2026.
Want a say in how your category is covered?
We're holding private briefings with a small number of brands and retailers through 2026.
Request a briefing