Frequently asked questions.

Petview is a UK pet retail analytics platform that gives pet brands and retailers SKU-level visibility into distribution, on-shelf availability, pricing, promotional performance and share of market across pet speciality retail, refreshed weekly at SKU × store × week granularity.

SKU-level distribution, on-shelf availability, pricing, promotional activity, rate of sale, share of market and share of distribution across UK pet speciality retail. That means every brand and sub-category in the covered estate, not just your own range. Switching analysis follows as a phase two capability. See category & share and availability & alerts for detail on the modules.

Yes. Petview is built around SKU × store × week reporting: 450+ bricks-and-mortar pet speciality stores and 10,000+ SKUs, observed daily. That works out at over 1.6 billion data points a year.

Petview launches in 2026 with bricks-and-mortar coverage of UK pet speciality retail, with additional retailers rolling out from 2027. Retailer-specific coverage is discussed at a briefing.

Weekly. Dashboards refresh each week and the briefing email lands by 09:00 UK time on Tuesday morning. Out-of-stock exception alerts will run daily as the alert service rolls out through 2026.

Four ways: live web dashboards tailored by role, Tuesday-morning briefing emails, OOS exception alerts as they roll out, and CSV/Excel exports, with scheduled feeds available for Enterprise partners.

Commercial, category, sales and insight teams at pet brands, and pet speciality retailers. See for pet brands and for retailers.

Yes. It's one of the main reasons brands subscribe. Distribution gap analysis, rate-of-sale benchmarks, availability records and share movement drop straight into a submission. The full workflow is in range review insights.

Yes, where the underlying data supports it. Expected rate of sale per store × lost store-days gives the estimated sales impact of each availability gap. Exception alerts flag any SKU off shelf for three or more consecutive days as the alert service rolls out. See availability & alerts.

Panels report topline, cross-channel category movement, typically monthly or quarterly, with pet as one category among hundreds. Petview is purpose-built for UK pet speciality and reports retail execution at SKU × store × week. They're complementary; the full comparison is in data sources compared.

Tiers scaled from challenger brands through to major suppliers: category visibility shouldn't be reserved for the biggest players. Pricing is sized to your category and requirements at a briefing.

A partnership between senior commercial leadership from the UK pet sector and the retail data specialists at Lupa Analytics. We've run brands, worked with retailers, and reported to boards on the same numbers.

We're holding private briefings with a small number of brands and retailers through 2026. Leave your details or email hello@petview.co, and you'll hear back within one working day.