What's selling where, and how you compare.
Category & share analytics for UK pet brands.
SKU-level distribution, share of market and rate of sale across UK pet speciality retail, sliced by region and week. The evidence behind every range and space argument.
Petview's category & share module reports SKU-level distribution, share of market, share of distribution and rate of sale across UK pet speciality retail, refreshed weekly, with switching analysis following as a phase two capability. It shows a pet brand exactly where it is ranged versus the category, how fast each SKU sells against the products beside it, and where share is moving, by sub-category, region and week.
The questions it answers
- Which of my SKUs are ranged in which stores, and where are the white-space gaps versus my closest competitor?
- Is my share of market ahead of or behind my share of distribution, and am I therefore over- or under-trading my shelf presence?
- Which sub-categories are growing, which are declining, and where is volume moving?
- What is my rate of sale by store format and region, and how does it benchmark against the category?
- Where did last quarter's share movement actually come from: distribution change, price, promotion, or competitor activity?
What you get
| Output | Detail |
|---|---|
| Distribution grid | SKU × store ranging map with gap analysis versus category benchmarks |
| Share tracking | Share of market and share of distribution by sub-category, region and week |
| Rate of sale | Weekly rate of sale per SKU, benchmarked by store tier and format |
| Switching view (phase two) | Where volume moves between brands and own-label as ranges and prices change |
| Exports | Everything above as CSV or Excel on demand; scheduled feeds for Enterprise partners |
When commercial teams use it
Range reviews. Distribution gaps plus rate-of-sale benchmarks are the backbone of a credible range submission: the argument that a SKU earning its space in 200 stores deserves the other 250. See range review insights for the full workflow.
Weekly trading. Share movement at weekly cadence means a distribution loss or competitor step-change shows up within days, not at the next quarterly panel read.
Annual planning. Sub-category growth trajectories ground the plan in what the category is actually doing, rather than last year plus ambition.
Want to see your sub-category's share picture?
We're holding private briefings with a small number of brands and retailers through 2026.
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