Know your position, not just your number.
UK pet retail analytics for pet brand commercial teams.
Your EPOS reports tell you what you sold. Petview tells you what the category did around you, store by store, week by week.
Petview gives UK pet brand commercial teams SKU-level visibility into distribution, on-shelf availability, pricing, promotion and share of market across pet speciality retail, refreshed weekly. It's built for the moments that decide a brand's year: range reviews, JBP negotiations, weekly trading reviews and annual planning. Tiers scale from challenger brands through to major suppliers.
Built for the moments that decide your year
Range reviews
Distribution gap analysis, rate-of-sale benchmarks, an availability record and a category growth story: the evidence base a buying team recognises as the category's truth. See the full workflow in range review insights.
Weekly trading
Tuesday-morning briefings with share movement, distribution changes and availability exceptions from the week just gone. Exception alerts, as they roll out through 2026, turn an availability problem into a same-week conversation rather than a quarter-end discovery.
JBPs and retailer negotiations
Shared facts change the temperature of a negotiation. When your data and the retailer's data describe the same shelf, the conversation moves from whose number is right to what grows the category.
Annual planning
Sub-category trajectories and white-space analysis ground the plan in what the category is doing, rather than last year plus ambition.
Who inside the brand uses it
| Role | What they use |
|---|---|
| Commercial director / GM | Category position for board reporting, planning, negotiation strategy |
| Category & insight managers | Range review packs, distribution gaps, sub-category benchmarks, deep dives in dashboards |
| National account managers | Weekly briefings, OOS escalations with store-level evidence, promo reviews |
| Analysts | CSV/Excel exports; scheduled feeds into existing models for Enterprise partners |
Priced for challengers as well as majors
Category-level visibility has historically been priced for the biggest suppliers only. Petview's tiers scale from challenger brands through to majors, because a shared view of the category only works if both sides of the shelf, and all sizes of brand, can afford to see it. Pricing is sized to your category and requirements at a briefing.
Want to see what your category looks like in Petview?
We're holding private briefings with a small number of brands and retailers through 2026.
Request a briefing