Catch OOS before it costs a quarter.
On-shelf availability tracking and out-of-stock alerts.
In-stock percentage per SKU per store across UK pet speciality retail, with exception alerts for the moment a gap becomes a pattern.
Petview's availability module tracks on-shelf availability per SKU per store across UK pet speciality retail. It reports in-stock percentage, highlights lost store-days and their estimated sales impact, and flags any SKU out of stock for three or more consecutive days through daily exception alerts, which are rolling out through 2026. The aim is that the fix happens this week rather than at the post-mortem.
Why availability is the quiet leak
Distribution is what you won in the range review. Availability is whether it showed up. A SKU ranged in 450 stores but on shelf in 400 is quietly conceding sales every day, and in pet the loss compounds: purchase cycles are driven by the pet, so an owner facing a gap doesn't wait; they switch product or store, and a share of them don't come back.
Most brands find out about availability problems at quarter end, from their own sales line, long after the window to intervene has closed. Exception alerting exists to compress that discovery time from weeks to days.
How the alerts will work
- Continuous tracking. In-stock position per SKU per store, across the covered estate.
- Exception logic. A single missed day is noise. Three or more consecutive days is a pattern, and that is the trigger.
- Daily email, rolling out through 2026. The exception report lands in the inbox before the 9am stand-up: which SKUs, which stores, how long, and the estimated sales at risk.
- Escalation evidence. Every alert is backed by the store-level record, so the conversation with the retailer's supply team starts from shared facts.
Quantifying the cost
Because Petview holds each SKU's rate of sale per store, an availability gap converts directly to an estimate of lost sales: expected rate of sale × lost store-days. That turns "availability was poor this quarter" into a number a commercial lead can put in front of a board or a buying team, and it is the same arithmetic that makes the case for fixing it.
Want to know what availability gaps cost your brand?
We're holding private briefings with a small number of brands and retailers through 2026.
Request a briefing