Where pet brands and retailers see the same picture.
UK pet retail analytics: SKU-level distribution, availability, pricing and share across pet speciality retail.
Petview gives both sides of the UK pet speciality category one shared view. Commercial conversations should be about growing the category, not arguing about whose number is right.
Petview is a UK pet retail analytics platform that helps pet brands and retailers understand SKU-level distribution, store availability, pricing, promotional performance and share of market across pet speciality retail. It is built for commercial, category, sales and insight teams preparing for range reviews, retailer meetings and weekly performance reviews. Data is observed daily and published weekly at SKU × store × week granularity, delivered through dashboards, Tuesday-morning briefings, out-of-stock alerts and CSV or Excel exports.
The questions your current
data can't answer.
One platform, refreshed weekly. The evidence base behind sharper category selling, better promotional planning, retail media decisions you can defend, and an annual planning cycle that runs on facts.
What's selling where, and how you compare.
SKU-level distribution, share of market and rate of sale, sliced by region and week. Make range and space arguments with evidence.
Explore category & shareCatch OOS before it costs a quarter.
In-stock percentage per SKU per store, plus exception alerts flagging any SKU out of stock for three or more consecutive days. Rolling out through 2026.
Explore availability & alertsSee which promos actually paid back.
Measured uplift versus baseline at store level, plus the stores that ran the promo and delivered nothing. Sharper investment decisions next time.
Explore promotional efficiencyActivation that shows up in sales.
A statistically meaningful read on whether retail media spend drove incremental sales, and how it stacks up against the competitor activity in the same window.
Explore retail mediaYou see your data.
You don't see the full picture.
- Your own sales, units and value
- Topline category splits from syndicated panels
- A category total or two, delivered quarterly
- Store-level distribution and availability
- Promo and retail media activation, measured
- Sub-category dynamics, week by week
How Petview sits alongside syndicated panels, retailer EPOS reports and supplier portals: see the full comparison.
Dashboards, weekly briefings, alerts,
and exports for everything else.
Petview meets commercial teams where they already work. Live dashboards for analysts who want to dig. Tuesday-morning briefings for commercial leads. OOS alerts in the inbox before the 9am stand-up, rolling out through 2026. CSV and Excel exports for anyone who lives in spreadsheets.
Built by commercial operators, for commercial teams.
Petview is a partnership between senior commercial leadership from the UK pet sector and the retail data specialists at Lupa Analytics. We've run brands, worked with retailers, and reported to boards on the same numbers.
We know what commercial teams actually need from data, and what the current syndicated sources leave behind. Petview is built to close those gaps with the rigour you'd expect from a Kynetec or NielsenIQ, but purpose-built for pet speciality.
Brands and retailers grow categories faster when they work from the same set of facts. Petview is built to provide that shared picture, so commercial conversations can stay focused on the opportunity rather than the methodology.
Launching 2026 with bricks-and-mortar coverage of pet speciality retailers (e.g. Pets at Home), with additional retailers rolling out from 2027.
When your suppliers use Petview, you benefit too.
Petview is built on the principle that better-informed commercial conversations grow categories faster. When your suppliers walk in with Petview data, they bring evidence, scenarios and joint growth plans rather than wish lists. If you'd like to shape how we cover your category, we'd be glad to hear from you.
Want to see what your category looks like in Petview?
We're holding private briefings with a small number of brands and retailers through 2026. If you'd like one for your category, leave your details and we'll be back in touch within one working day.